$120 is not bad compare to the rest:
Scarlet witch
$325 vs $445 = $120 price bump
god loki
$290 vs $445 = $155 price bump
jack sparrow
$330 vs $495 = $165 price bump
Luke skywalker (dark empire)
$280 vs $430 = $150 price bump
Joker
$370 vs $520 = $150 price bump