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It could be lower or at least the same price because they hit the minimum number sold (and then some) to make the production run worth it. The mold, tooling, research and development that went into it has been paid for. Anything else now is simply a return on that investment. Being that there was no middle-man previously, every dollar made beyond recouping that was 100% profit. So now they're free to tweak it and throw it back out into the market to make more money.I don't think it'll be lower myself. But I also don't think it'll be higher either. They'll sell it to retailers at wholesale, make more money and give retails the chance to make money on it the same as they would with any other star wars product.
It could be lower or at least the same price because they hit the minimum number sold (and then some) to make the production run worth it. The mold, tooling, research and development that went into it has been paid for. Anything else now is simply a return on that investment. Being that there was no middle-man previously, every dollar made beyond recouping that was 100% profit. So now they're free to tweak it and throw it back out into the market to make more money.
I don't think it'll be lower myself. But I also don't think it'll be higher either. They'll sell it to retailers at wholesale, make more money and give retails the chance to make money on it the same as they would with any other star wars product.
