Just as a like-for-like style comparison, ThreeZero, who to me would seem to be a similar sized player to BCS, right now has at least 30 current pre-orders, all of them distinct, individual products (not counting exclusives or the like as different products), with 27 of those still available on their site, and at least three that I know of that are unlisted but haven't hit release yet, so must have pre-sold out on the official store.
That doesn't include releases like Jaime Lannister, Arya Stark, or Ezekial, which either haven't landed yet, or are still gradually trickling out here and there, but are are not yet widely available. It also doesn't include any of the things they have previewed or announced, but haven't yet put up for order.
I feel a bit odd defending BCS so frequently of late, as I'm all for valid criticism, and they have earned their share over the years, and I've given enough of my own in the past, I guess I just don't personally see anything that warrants the ongoing predictions of impending doom. And I'm no bystander without skin in the game, I currently have 11 pre-orders locked in (counting 3 and 13), 10 of those fully paid up, so I'd be warranted if I felt a bit nervous, with that much money on the line. Thing is, I just don't. And that is not something I could have always said.
Also, given that BCS's items rarely sell out during pre-order, there's no need to do so if one doesn't want to, or feels in any way uncomfortable, so it's not even one of those situations where people feel compelled to order early or risk missing out. Sure, no matter the cause, delays suck, but are often unavoidable (certainly during the last 18 months), and are commonplace whether we like it or not. It's all just part of the game. and we all knew that already, As such, I'm not sure why there seems to be so much drama aimed at BCS to be honest.
Anyway, this is all getting a bit circular, and I've more than explained my own personal view on the matter, so I'll endeavour to shut up on the subject now.