The only figures from this line I've seen selling are Snake Eyes and Destro, apart from diehard fans who bought the whole assortment. I personally think the dislike towards the designs are warranted, because while people had been asking for 6" Joes, no one asked them to reinvent the wheel. They look like Fortnite skins. The Baroness design they've shown in promotional material has neon pink highlights in her hair, and Storm Shadow has a Bane mask. It's weird and I'm curious why they made those choices.
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And I'd say Ghostbusters isn't a good example, since the only toys from the franchise that sell are from the first two movies. The Ghostbusters 2016 figures were clearanced before the movie had even released.
I think they're taking the complaints about the gold motif to heart since they ended up changing Cobra Commander's colors to something more subtle. You can see the original design is still on the box. Now the one based on the official art is the variant.
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I'm not trying to stir the pot, but judging from what I've seen, the designs that are the most faithful to the originals seem to be selling best.