I have to respectfully disagree with you about having lost the war. There is such a thing as a sleeper hit and Universal has said that Serenity made the numbers that they expected. There have been movies that have had similar openings and even lower numbers that have gone on to have a sequel. The Transporter for one did just that. Here's there box office numbers:
BOX OFFICE SUMMARY
Box Office Total: $25,221,889
Box Office Opening: $9,107,816
No. of Weeks in Top 10: 3
Highest Ranking: 4
BOX OFFICE HISTORY
Week Rank Wkd. Gross Theaters Per Theater Cumulative
Week #1 4 $9,107,816 2,573 $3,540 $9,107,816
Week #2 6 $5,083,217 2,610 $1,948 $17,191,186
Week #3 8 $2,811,751 1,884 $1,492 $21,471,206
Week #4 15 $1,289,040 1,114 $1,157 $23,550,484
Week #5 20 $588,301 569 $1,034 $24,553,455
Week #6 28 $168,959 205 $824 $24,932,291
Week #7 40 $59,448 120 $495 $25,048,198
Week #8 49 $37,208 74 $503 $25,111,469
Week #9 49 $37,564 63 $596 $25,166,416
Week #10 47 $34,325 73 $470 $25,221,889
Box office cumulative figures also include daily grosses from Monday through Thursday (not shown).
VHS RENTALS REVENUE SUMMARY
VHS Rentals Total: $7,400,000
VHS Rentals Opening: $2,560,000
No. of Weeks in Top 10: 5
Highest Ranking: 3
VHS RENTAL HISTORY
Week Rank Gross Cumulative
Week #1 3 $2,560,000 $2,570,000
Week #2 4 $1,900,000 $4,470,000
Week #3 6 $1,290,000 $5,760,000
Week #4 8 $920,000 $6,680,000
Week #5 10 $720,000 $7,400,000
Serenity openend in less theaters but had a bigger opening weekend. And if the sales of the Firefly dvd set are any indication the dvd for the movie is going to sell extremely well too. Plus I also think this would be a movie that people would want to rent too if they haven't seen it. So I believe there is a chance to keep the movie on the big screens for awhile, especially if us fans support it by going to see it again.