As I'm typing this, I have 5 Hot Toys Ahsoka figures left...and that's on the second batch that I was I was able to get.
The first batch sold out in about 12 hours. And so did the 501st Battalion Deluxe Clone Trooper.
Today I'm giving you a peek behind the curtain as to why.
Hot Toys are the most popular collector figure on the market.
Sideshow is the U.S. distributor for Hot Toys.
Sideshow also sells direct to you, and they make more per figure when they do.
So it makes good business sense for them to try to sell more direct to you rather than to make less selling more to retailers.
Retailers are able to order a set number of pieces of any Hot Toys figure. This number is based on their past order history.
So, if you're a very small account, maybe you can order 6 figures. If you're a large account, maybe you can order 100 figures.
Alter Ego falls in the middle to high range.
Sometimes, when we sell out of something super fast, we can order more, but that's on a case by case basis.
I wish that I could order as many Hot Toys figures to meet demand. I actually could, years ago. But I don't think that we'll ever get back to that point.