The problem is HT is stubbornly determined to set their prices at 230-260 no matter what. DOFP Wolvie was 250 with no accessories but some were able to justify it because of the 'elaborate costume'. It gets hard to justify when the figure is just a guy in a suit with some extra hands. At some point you have to admit they're ripping you off when they've sold other figures with way more in the box for the same price. When Falcon is 230 and Wolvie is 250 but Falcon has a ton of extras
Of course a 'man in suit' would sell if it was 150-180 but HT doesn't want to do that. They don't even know what those numbers
mean anymore. All that information has been replaced with the names of different Iron Man suits and Stormtrooper variants.