This entire project has been a cluster****. I don't know how many figures ultimately went out, how many folks are out of their $300, and how many artists were under paid or ripped off completely, but the line seems to be getting longer and longer. And who knows what all is happening on the license holder side.
Maybe I'm naive, but I still think this was mostly a classic case of miscalculation and horrible business planning as opposed to someone setting out to exploit the industry and rip off the collecting community. Reading KA Kim's Facebook post and experiences from others who were involved in the project, Vijay comes across as part salesman, part bull**** artist, and part dreamer. He thought big, talked big, and promised big. But even from the early days it seemed clear to me that he hadn't done his homework and was vastly underestimating costs, workflow requirements, and manufacturing realities. Based on the product specs, Molecule 8 was promising what should have realistically been a $500 product for $300 (and that's not even factoring in the 1:6 baby grand piano that was mentioned for a while). So just assuming the 1,000-figure run, they were bringing in a gross of $300K on a business plan that was probably venturing closer to $500K. Now sure, it would have been tough to get 1,000 folks coughing up $500 for a figure no matter how many innovative bells and whistles it was going to introduce. Which is why they should have done their pricing research and scaled the product accordingly. My guess is biggest cost culprit was the new body system. Sure it sounded innovative in theory and looked cool in 3D renderings, but manufacturing is a completely different animal (IMO the body is a 2.5/5 at best). For the sake of argument, let's say they spent $50,000 to develop and manufacture 1,000 bodies (it was probably more). Instead they could have bought 1,000 decent bodies wholesale for maybe $8,000 or so. I'm sure once some of the realities started becoming apparent they probably scrambled and sought out cheaper vendors, which is why the heads were undersized and the quality of the outfits were average. If they hadn't over hyped and over promised the end all be all 1:6 collectible, they could have focused on delivering the ultimate John Lennon 1:6 scale figure with one amazing head sculpt, one outfit, a standard body, a few accessories and a properly scaled guitar. Lennon 2.0 with a singing head sculpt and second outfit could have been released later. I don't know why the naysayers are reveling in the "I told you sos". To me this is both a shame and a missed opportunity. At the end of the day, Molecule 8 did a few things right and a whole bunch of things wrong. Ultimately this will probably serve as a master class in how not to get into 1:6.
I wonder if Kim could make back some of her money by getting a correctly scaled heads produced. I know I'd pick up replacements and it might be a way for other collectors who had been hoping for a great John Lennon figure to at least get started on putting one together.