IGiven they're essentially going with Peter being a victim of genetic engineering by his father, applying that to explain a hulking Rhino villain isn't really all that far a stretch now, is it? And nobody said Norman couldn't inject a "dumb Russian guy" to make him a dumb Russian Rhino. The bayformer Rhino is lame, and their aversion to sticking close to any of the original source material, but backtracking on Spider-Man's look is hypocritical at best.
You know... for Russia it was incredibly stupid "New Spider-man" in 2012.It's "The Amazing Spiderman: Rise of Electro" on the international trailers.
Now it's even more retarded - "New Spider-man: High Voltage"
Well your completely original avatar says it allI can't begin to describe how excited I am for this.