Why don't they make Toy Adverts anymore?

[potato]

One of the reason toy adverts getting less common is because the increase in cost to put up an advert on TV and with cable channels that means you have to put up your advert on at least 50 channels so the mass consumers will notice them.

However nowadays youtube provide a cheap if not free channel to advertise your products, and quality equipments for making short adverts are very easy to acquire & operate, but all you see are just promo pics on facebook or twitter and videos of customers opening up the item & do reviews.

I find adverts gives the toys abit of life & character in them and could be done short & good in a cheap way and it also helps attract new buyers. But seems only low end mass production mass market products gets the commercial treatment.

What you see is instead game companies continue tossing out tons of TV & Online commercials for their products.

Imagine if they did an Enterbay Bruce Lee TV commercial. Or a Hot Toys Batman. Kids would be crying their mums to buy them one. And chances are out of 100 parents 10 of them would actually buy them for Christmas presents. Maybe it's just not the kind of thing Asian companies do for their marketing.

Promo pics, just doesn't feel the same as commercials and the excitement dies off pretty quick.

 

[Sweet Rabbit]

Yeah, until they see the price tag

 

[cokebabies]

I don't know.

 

[bunnyfreakz]

Do you want to pay $50 more for HT?

Advertizing is expensive and unnecessary.

 

[Lejuan]

 

[potato]

Do you want to pay $50 more for HT?

Advertizing is expensive and unnecessary.

did you just read the title?

making short clips or adverts hardly cost anything as long as you use free media like facebook & youtube.

they already hired semi professional photographers i don't see how much it would add to the cost to do short advert clips.

many casual film makers making decent non-profitable short films and it cost them even more compared to clips involving toys.