This Catwoman isn't the best I've seen, but it's also not the worst. My guess is that they didn't have as much to showcase compared to brands like Hot Toys, so they wanted to give the impression of having more going on.
Even though they likely knew it wasn't perfect, there's truth to the idea that "there's no such thing as bad press." It gets people talking about their brand, sparks some interest and generate some talk and excitement, even if the product is still a work in progress. IMO releasing something early can be a great way to gather feedback and improve too.
