If it transforms, I'm in. Shame that it's Hasbro, though; after owning third-party toys I'm a little spoilt.
Edit: didn't see that it was only licensed by Hasbro. My bad. I guess this means it definitely doesn't transform, but this could be a nice cheaper alternative to the Ultimetal for those of us who don't care about die-cast. I hope the range of motion on the joints is good.
Ultimetal Prime was over a grand at 18" but it was damned near full diecast... this thing at the same height and near $150 makes me wonder what the materials and quality are like.