Re: Batman vs. Superman (2016)
It's the fact that they're not using single hero films to establish a universe (everybody except for arguably Batman really needs one). Instead, they're shoehorning in hero after hero into BvS and then going straight into a JLA. You're kidding yourself if you think it's anything less than their desire to see an Avengers box office. The sad thing they don't realize is that it took Marvel a measly 4 years to do it. 4 years and a handful of movies (that don't even have to be all that great) to pull it off. But they're too impatient, so we're getting Batman taking over the MoS sequel.
So, basically, they're not doing what Marvel did? But, then, Marvel are the only people to have done things that way; they're basically the first people to try that formula, and it worked, but it's only one formula. Everyone is so jaded that they automatically seem to think that the only thing going on at WB is Bugs Bunny sitting in a leather recliner and watching The Avengers while "$" signs flash on his eyeballs. I'm not saying that WB won't screw things up, but what I've been trying to explain for the year since this film was announced is that "different" does not equate to "wrong." These characters are our modern mythology. They've been around for 75 years and they're still going strong; the kids who bought #1's for $.10 at the newsstand are now buying their grandkids toys based on the same characters at Target for Christmas. What I'm getting at here is that these characters have been around longer than their creators could've imagined, and they'll probably be around longer than you or I will be.
The point I'm getting at is that there will be a lot more super hero movies in the coming years, decades, etc. Some will succeed and some will fail, and some will follow the Marvel formula and some won't. Marvel are pioneers for Superhero films, I'll admit to that, but how certain are we that they've literally perfected the Superhero genre? Maybe someday, some other formula will come along, perhaps, from Marvel, themselves, and make these films seen lukewarm, by comparison. For all I know, Batman vs. Superman will bomb harder than Batman and Robin; that is a distinct possibility. However, it's also a possibility that it's both criticially and commercially lauded, and it winds up making a billion and a half dollars, and leading to an even more lucrative Justice League franchise. As I said, we've got Batman and Wonder Woman in the film, and we don't know, for certain, what role the latter will play. We've not read scripts, and, basically, the only things that people are basing their perception of this film on are preconceived notions of its predecessor.
At the end of the day, if this movie is awful, I'll be the first to eat crow, because it'll probably crush my dreams for any sort of an interconnected DCU, if that's the case, but, if it succeeds, I'd hope that the naysayers would do the same, as it'd only be proving that perhaps people shouldn't be so quick to judge. The amount of negativity is staggering, when I look at the whole of the Internet landscape (SSF included), and, from what we know, we might as well be the ignorant, angry villagers chasing down Frankenstein's monster with torches and pitchforks. All I'm saying is to be a little less cynical. I know Man of Steel wasn't everyone's favorite film, but it's not like every single one of Marvel's films has reached Avengers and Iron Man levels of success.