Their pre-order prices are competitive, but they will frequently jack up the prices of popular "in stock" items, and even the unpopular, older toys are often high (as we are seeing here). When MJ died, they increased the price of the HT figure from $200 to around $500.
Yeah, I noticed they do that to some in stock items too, but their PO prices always look good to me. I am mad that they jacked up the price on the Ex Diablo piece