Yes Craig's image rights would be a separate contact from the Bond franchise.I believe what matrix was getting at was that Craig himself, or his agent/team, is being picky and constantly rejecting the sculpts that BCS is submitting.
Nothing BCS can do if Craig keeps saying 'No'. They are contractually allowed to make merch using his likeness, but Craig has to give his approval, and if he never gives approval ... people continue to give BCS crap for 'not striking while the iron is hot'.
Maybe he has it written in his contract that there's to be no Bond dolls made of him until he's left the role?