This is unfortunate. I was told by BCS that they had to get to at least 500 preorders to start production
Big Chief has announced that the project is officially cancelled, and will be issuing refunds over the next week. Which sucks for the fans and supporters of this, so my commiserations to those who were looking forward to this set.
Given that it managed to do about as well as any realistic pre-order target would assume (in the 250-350 range), but that it still wasn't good enough for BCS (who now seem set on the idea of preselling everything with zero risk to themselves), it really doesn't bode all that well for any launchpad release going forward, in my view.
Pre-selling an entire run of 700 just doesn't seem realistic for any product or license, not even BCS's biggest hitters like Who and Bond. But BCS has always been oddly blinkered when it came to things that seemed patently obvious to everybody else. Their approach now seems, from the outside at least, predicated on wanting to pre-sell everything so that they don't lose out if the quality of the final product isn't up to scratch, rather than actually taking responsibility for their product and making sure that the quality of the final product is there, so that customers are satisfied and they don't lose sales upon release due to a poor final product. Unless BCS adjust their expectations to more realistic levels going forward (covering the costs of the run plus a profit percentage, rather than completely selling it out), I really can't see something like the Pertwee Third Doctor having a chance, much less the other unmade Doctors. Even the Thirteenth Doctor and Tuxedo Connery Bond, BCS's current heavy hitters, are going to really, really struggle to make anywhere near that target in my opinion, though I truly hope I'm wrong.
The Thirteenth Doctor launches next (and if they have a signature edition lined up, I imagine that will help), so I guess we'll see. Interesting days ahead, regardless...