Deedzy
Super Freak
We could always postpone announcing a product until its closer to being released, but generally we announce new product very early in the development process because most people are excited to know as soon as possible. If I had to choose between knowing super early, or having info withheld on purpose, I'd choose to know early. The down side of getting to know early is that then you are acutely aware of the time in between the announcement and the release.
Now as for speeding up the process of development and getting the factories to the goal line more quickly, that's mostly outside of our control.
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Take all the time you need mate. Personally I don't mind so long as it is an accurate, quality piece that I can keep for life.