Bond has a long history of ripping off hit movies... from 'Jaws' to Star Wars, etc. It was once THE trend-setter. But that was a long, long time ago.
It feeds off itself too much. Has too many nods to itself that border on spoof (like the Austin Martin -- will they ever let that go).
Casino Royal came the closest to a genuine 'Bond Movie' that felt fresh and new and yet harkened back to the books. It was one of the best reboots in history... and they have simply squandered that treasure ever since.
They desperately need two key ingredients: 1) a Bond who wants to play Bond; and 2) someone in the creation group who actually cares about Bond and simply loves action/adventure movies (not someone who is there simply to 'do it different' or do it 'his' way.)