I believe we're paying a bit more in the US, and I still think it's worth it.
I've said it before, but I think the kit is probably a bit high for the finished product if you just built it as-is. However, when you consider that a MR Falcon cost more when it was first released ($2,200, now on eBay more like $5,000) even there the cost is probably fair. I'm not sure what a MR level Falcon would cost at retail now, but I'd guess minimum retail of $3,500. And the Artisan pieces from QMX sell for between $5 and $10K.
And if you enjoy putting a bit (up to a lot) of work into the model you could come away with an incredible Studio Scale replica for well under $2,000.