Yeah, lighting, angles, shadows, all play a part in getting these sculpts looking right.
The bad pics you see, yep, that’s the how the sculpt looks. The good pics you see, yep, that’s how the sculpt looks. I think watching that video review posted earlier in the thread, might be the best way to look at it. I always think video is the best way to review figures. Sometimes pics either make it look better, or worse, than it really is.