It's for everyone who RSVP'd, but it's 30% off the the same stuff they haven't been able to sell for months, either because everyone already has them or don't want them regardless of the price.If you are one of the lucky few to get the very special Cap, you also get 30% off something else...? That's nice.
I would have been happy if just ONE figure I'm interested in pre-ordering was eligible on ANY of the countless promo codes in my Sideshow wallet. Alas that seems to be yet another thing that was better last year.