I am sorry but imo you are not taking the whole figure into account when complaining about price.
This figure has A LOT of accessories and separate parts, all with fairly good detailing and weathering... 2 swords, 2 pistols, 2 grenades, bunch of hands, 1 large gun, double holster belt harness, shoulder harness, 2 heads, 20 separate removable pouches, 2 speech bubbles and wire, sheet of text stickers and the stand.
I agree the box is cheaper, it annoys me the figure just fell out of the bottom when picking up the first foam tray, they could have at least glued the bottom. The outer box is also cheaper. Honestly I don't really care that much, I just keep the box for resale and mine arrived through 2 missed deliveries without a dent (I know only anecdotal).
While overall I think SS is trying to charge HT prices for lesser quality, this figure has more value then you are alluding to imo. Take a look at X-Wing Luke, a much less complex costume and a lot less accessories for $10 more.