Sassafras
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Disney partnership replaces "First Look" in theaters/excl. content SW, IW, BP, more
https://www.hollywoodreporter.com/n...-bring-behind-scenes-content-theaters-1043731https://www.hollywoodreporter.com/news/disney-partnership-will-bring-behind-scenes-content-theaters-1043731
E.g. a new way to get you into a theater 20 minutes early. And buy snacks. And more snacks. And watch commercials.
https://www.hollywoodreporter.com/n...-bring-behind-scenes-content-theaters-1043731https://www.hollywoodreporter.com/news/disney-partnership-will-bring-behind-scenes-content-theaters-1043731
E.g. a new way to get you into a theater 20 minutes early. And buy snacks. And more snacks. And watch commercials.
The best place to see a sneak peek at the making of upcoming Star Wars films will be at theaters 20 minutes before the trailers roll, courtesy of a deal Walt Disney has struck with National CineMedia, which launches its Noovie preshow on Friday.
Disney said Wednesday it will provide exclusive content to Noovie, beginning with Coco, the Pixar movie starring an animated Xolo dog named Dante — Xolo being one of the world's oldest and rarest breeds.
The Disney-National CineMedia partnership will run at least through June 2018, and subsequent content the conglomerate will provide for Noovie includes exclusive behind-the-scenes looks at Star Wars: The Last Jedi, Black Panther, A Wrinkle in Time, Avengers: Infinity War, The Incredibles 2 and the still untitled Han Solo movie.
Noovie will take the place of FirstLook, the video show that has been running on thousands of movie screens for more than a decade. Before FirstLook, the preshow was called The 2wenty.