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Why is Microsoft wasting time showing games that aren't exclusive?

Also, I have no sound at work so I may ask some stupid questions.
 
They do that every year. The first 45 minutes to an hour is always a joke. Sony's was the worst last year.
 
non-exclusive games are still important to a platform's line-up, and Microsoft knows it can show those games FIRST, it's to their advantage, obviously. They do it every year, and so does Sony and Nintendo, as Badmoon says.

Wow the Modern Warfare 2 gameplay looks AMAZING.
 
Not a huge Beatles fan but I will probably pick up this rockband. Thinking about their songs it'll be a lot of fun to play.
 
They're showing FFXIII footage running on Xbox 360 apparently. Looks great, but I don't know if I believe them.
 
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