The future is stuff that isn't even on our radar... video games like Halo, streaming shows we don't watch, and who knows what else is to come. But first, that generation has to make money, which is harder for them...
But if you think about it, the 1/6th collecting market has already shrunk from what it once was in terms of licenses it exploits and variants of options. We used to get everything - Star Wars, Raiders, Bond, Batman, Pirates, Alien, Terminator, Predator, Lord of Rings, Die Hard... well, never Die Hard, but you see my point.
Now... all we get is MCU (mostly Iron Man) and Star Wars... and a smattering of a few oldies and a few new things here and there. Competition is few. Completion is few. Risky figures are almost never. And prices have skyrocketed.
That means people are being pushed out in two ways: 1) if they don't like MCU or SW, there's nothing for them to collect, and/or 2) its just gotten too expensive. So the hobby survives by making what's hot "right now" and pricing it high enough to survive in a slimming pool of interest. You need to appeal with the broadest, most popular items to survive in a slimming population.
I still say keep your eyes on the 1/12th scale market over the next decade. I think the future will go small again.