Nothing appears in SW Insider that isn't carefully planned.
But calling this a bad business decision, weak, lame, etc. is rather naive. SW may be in it's first year, but it's proved extremely successful for SSC and already the line has more figures than many of the other licenses.
They said they were doing army builders and they said that armored figures would be later. So these ERTs make sense. And it's not like they make 3 Endor troopers and thus they won't make the Emperor or Jango Fett. They aren't taking the place of any other figure (although they may be taking the place of Medieval Kurgan).
SW will be the deepest license SSC has ever tackled and I'm sure there will more figures than Hasbro's 12" line. Just because these aren't for you, doesn't mean that there aren't PLENTY of people that are interested. Remember - Star Wars isn't just for you, it's for everybody.:chew