The Mike
In the Pixels
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Alright, many of you have probably seen the commercials for the new BK Apple Fries and their new Healthy Kids Meal Options:
Now other Fast Food places are offering up healthier alternatives for their kid consumers like this:
•Subway. The chain rolled out a Fresh Fit for Kids menu in March with options of raisins or sliced apples instead of chips. This month, it added Dannon yogurt as an option, says spokesman Les Winograd.
•McDonald's. The largest U.S. apple buyer since adding Apple Dippers in 2004, it's looking at other fruits and veggies for Happy Meals, says spokeswoman Danya Proud. She declined to be specific.
•Wendy's. It began offering yogurt with granola for its kids meals in April 2006. It also added sliced turkey and ham sandwiches for kids, says spokesman Bob Bertini.
•Starbucks (SBUX).It recently began to look at lower-calorie drink and food options for kids, says spokesman Brandon Borrman.
Now. Why are they doing this?
So here is my question, is this really needed? One of the greatest things about heading to McDonalds or Burger King as a kid was that I got the burger and fries with a coke. Now I had Fast Food at least once a week as a kid and while this isn't a lot to some if I went to BK and got Apple Sauce and Mac and Cheese to me its a "What the hell is the point?"
Shouldn't parents just not take their kids to BK? There are arguments of course about busy schedules and parents having to get things on the run but then there are arguments where parents in those same situations are still finding time to give their kids meals that don't come in brown bags. I see that the Fast Food places are doing this to continue getting revenue but the fact that parents are heading down there and buying this stuff makes me scratch my head. If its a treat thing why the healthy food? Is that a treat? If its a regular thing even Apple Fries and Mac and Cheese ain't all that healthy. I'm failing to see why this is even an option from the consumer side...Now this may or may not stick I remember the healthier Chicken Whopper that quickly came and went but I'm not getting the reasoning that anyone would take their kids to BK and get this instead of the normal and traditional Happy/Kids Meals.....
Thoughts?
Now other Fast Food places are offering up healthier alternatives for their kid consumers like this:
•Subway. The chain rolled out a Fresh Fit for Kids menu in March with options of raisins or sliced apples instead of chips. This month, it added Dannon yogurt as an option, says spokesman Les Winograd.
•McDonald's. The largest U.S. apple buyer since adding Apple Dippers in 2004, it's looking at other fruits and veggies for Happy Meals, says spokeswoman Danya Proud. She declined to be specific.
•Wendy's. It began offering yogurt with granola for its kids meals in April 2006. It also added sliced turkey and ham sandwiches for kids, says spokesman Bob Bertini.
•Starbucks (SBUX).It recently began to look at lower-calorie drink and food options for kids, says spokesman Brandon Borrman.
Now. Why are they doing this?
"They're all terrified of lawsuits and legislation," says Marion Nestle, nutrition professor at New York University.
For BK, the Fresh Apple Fries took years to develop. "We didn't want to do apple slices just to do slices," says Syracuse. "We wanted to do something that parents felt good about buying."
This winter, BK also plans to roll out Mott's Organic Unsweetened Apple Sauce as a kids meal option.
Someone's buying the better-for-you kids meals. BK says 18% are sold with its existing "healthier" options such as milk and applesauce. McDonald's says about 26% of Happy Meals are sold with better-for-you substitutions, such as fresh apple slices and milk.
So here is my question, is this really needed? One of the greatest things about heading to McDonalds or Burger King as a kid was that I got the burger and fries with a coke. Now I had Fast Food at least once a week as a kid and while this isn't a lot to some if I went to BK and got Apple Sauce and Mac and Cheese to me its a "What the hell is the point?"
Shouldn't parents just not take their kids to BK? There are arguments of course about busy schedules and parents having to get things on the run but then there are arguments where parents in those same situations are still finding time to give their kids meals that don't come in brown bags. I see that the Fast Food places are doing this to continue getting revenue but the fact that parents are heading down there and buying this stuff makes me scratch my head. If its a treat thing why the healthy food? Is that a treat? If its a regular thing even Apple Fries and Mac and Cheese ain't all that healthy. I'm failing to see why this is even an option from the consumer side...Now this may or may not stick I remember the healthier Chicken Whopper that quickly came and went but I'm not getting the reasoning that anyone would take their kids to BK and get this instead of the normal and traditional Happy/Kids Meals.....
Thoughts?