I think they can absolutely sell this at retail for under $100. They must know that COLLECTORS...will pay more - therefore, do it in the HasLab instead of mass producing and take the risk of sitting on a shelf. I've never purchased a HasLab item, so I'm curious about quality in the end.Todd isn’t necessarily about making profits though. He’s gone on record saying he’d rather put out a new sculpt because it looks cool/better for the character then reuse a sculpt or have a ‘buck’ body like Mattel did and make a lesser profit because he ultimately only has to answer to himself. He might be more or less selling that close to a breaking even point. His figures are still $20 when Hasbro is $25+. Hasbro doesn’t have that same luxury he has.
But you’re right, size wise it’s totally doable. If they can put out something under $100 I think retail would carry it. This Haslab being a smash hit will also help sway retailers vehicles will sell.
Smaller vehicles, I expect to absolutely see smaller vehicles at retail eventually. Already had the COIL and the RAM Cycle. Hopefully one day the SkyHawk and the FANG.