Ok, here's an example. For quite some time, being a Browncoat online was something to be ashamed of. This became known as a fandom that was so fanatical, and so unable to look at reality that the pissed off half the internet. People just absolutely refused to accept that Firefly was dead. These are people that tried to deny that Serenity was a box office failure. Any time anyone even mentions the words Firefly or Serenity, there are still many Browncoats that will jump up and start talking about how they think a sequel is so likely. It seems to be the same here. People see that new Buffy stuff will be announces at SDCC and many people start expecting 1/6th figures of PFs, when we already know that those lines are as good as dead. That's my problem.