If Shepard was $350 then I can understand the Chief being $400. He's huge, has a more elaborate base (even if it does look really lame) and also I am hesitant to believe the Halo license was not more expensive to acquire than the Mass Effect license. I wouldn't complain specifically about the price of this piece. If people have an issue with it, I would say complain about Sideshow in general as this price makes sense if you accept all the other recent prices.