It's lame. Every time a Hasbro rep says they are fans, I wanna slap someone's momma. That should have been a deluxe with two variations: Full figure in front of an all new carbonite block; and the other inside it. That cardback alone would have sold it big time!
For the SH Figuarts snobs here, and I am one, sleep easy knowing Hasbro does exceed in one very specific way: they will actually release all the figures they show.
Looks like Dorkside just shipped out wave 2 of the ESB 40th - Luke in Xwing Hoth gear is on its way!
). 
