Coulson could potentially come with some neat SHIELD tech stuff and I still don't think anyone has really nailed a good looking suit. It's one of the harder things to pull off in scale and I'd like to see HT take another stab at it.
I think that Coulson is very unlikely but I wouldn't have called Fury being first or even being a high probability of being made period so who knows.
I think Fury was due. I think HT was smart getting him out the door first. We all know the other 6 are coming, he was the only maybe of the 7. So I'm thrilled he was first. Now the wait for Hulk begins.
The problem with Coulson is that he is a very, very low second string character at best. I don't see a lot of people wanting to drop near $200 on him, even if he comes with cool accessories. Certainly less that Fury, who is already getting bashed.
If HT was smart, they'd make Coulson a Con exclusive. Stop making those secret silly stupid milk versions and do something actually worth buying and in the films for that con spot.