I have kids. I've taken them to school, picked them up from school, taken them to parties, taking them out on Halloween, bought presents for their friends for birthdays etc etc.
In all these years, I have only seen a single Star Wars backpack on a kid at school. It was a "The Mandalorian" backpack. Who knows how many hundreds of kids and their backpacks I've seen over the years at the school gates. A lot of Spiderman, lot of Iron Man, lots of Marvel. Lots of Batman. Hundreds of superhero backpacks. 1 Star Wars.
Lots of superhero themed birthday parties. Zero Star Wars. Lots of superhero toys and merchandise given to kids at these parties. Zero Star Wars.
On Halloween. Lots and lots of Spiderman. Of Iron Man. Of Batman. 1 Darth Vader once.
In my local toy shop the Star Wars stuff is in the same aisle as the Transformers stuff. My son loves transformers. All the many many times I've been in that toy shop, I've never seen a single child looking at the Star Wars stuff.
The low sales of Star Wars toys. The ST peg warmers that have sat there for years. The Star Wars displays that have shrunk and shrunk since Disney and the ST.
The PT merchandise sold very well.
Kids do not care about the ST. They do not care about Star Wars.
Back then, kids loved the PT. They cared about Star Wars. They grew up and still loved the PT. Now their own kids don't care about Star Wars, they don't care about the ST. They love and care about superheros and the MCU.