The ST has no cultural resonance at this time.
Good or bad, that resonance is more often than not conferred by *time* ? on the order of decades.
Disney?s heavy handed marketing scheme depended on riding on the coattails of the other films ? yes, even the PT because those small children that thrilled to Yoda flipping around and swarms of battle droids vs Jedi are of an age where they?re susceptible to nostalgia.
Outside of nostalgia you need stand-out, resonant storytelling, which is where the ST IMO failed, because contrary to their party line of ?subverting expectations? ... what they really tried to do was pawn off a highly polished copy of a copy that ? in this geek?s opinion ? lacked heart.
Disney?s ST was insincere, and I think it showed. Years from now, maybe the very young children I saw playing with Lego First Order stormtroopers will look on it more kindly, because it?s connected to their childhood.
But in the age of bloated media and infoglut, it?s unlikely to have the same potency of what went before. Maybe other entertainment, with more resonant narratives, will. I don?t know; I?m slowly aging out of this stuff anyway. I?ll always love it for what it was, but one moves on, bit by bit.
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