If they want to appeal to a large audience then that is about the right price.
If these are really fantastic I oculd see a premium of ~$150 more.
Better get some attention to the line at a reasonable price point before $900 - $1200 pieces start coming out else it might be a quick death while people admire the pretty pictures from the sidelines.
Yes I know there are the hardcore that would easily pay that much or more for Frazetta but I think ARH wants mainstream attention and most people that buy statues do not limit their money only for this type of stuff.
Economics of production, yes your right we like to hit the sweet spot. All we can do is try.
$399 is a joke, as we all know with 2 full Sabors in 1:4 and girl standing 18+ inches