I'm curious about the manufacturing process of these bodies.
I'm assuming that Iconiq is using the same metal skeleton that TBLeague is already using for their male bodies. So, there's not a lot of additional cost there, but they likely had to make a new mold for the body sculpt. But is it a steel mold, or since the body is soft silicone, can they use a silicone mold?
With the variety of body types in the Street Fighter roster, making steel molds for each body type is going to quickly become cost prohibitive, but silicone molds should keep costs down, but that method has its own drawbacks. I don't think silicon molds hold up for large production runs in the thousands, you'd have to make a few hundred silicon molds at least, if each mold can produce 20-30 bodies before it wears out.
And then what happens when we get to taller characters like Zangief and Sagat? They'll likely need a taller internal skeleton, so costs are going to jump again.
That's my main issue here, if Ryu is the most basic character they can get, with a body type that has the highest likelihood of re-use, and it's still $290. Getting to one-off body types like Sagat, Zangief, or Blanka, making a new skeleton and a new body, it could easily get into the $400+ range.