I think, at some point, the law of diminishing returns will start to take hold, but I feel like that’s a long ways away. This is a weird hobby that’s almost like tech in terms of the weird turnover/planned obsolescence. I don’t think it started out that way, but I feel like it’s always been a hobby that needed to qualify itself to a large portion of its audience (just look at the number of dudes on these boards alone who’ve gotten triggered about them being called “dolls” or “action figures” over the years) and I think, with that, there’s always going to be that pursuit of perfection.
If there wasn’t, people would just collect whatever iteration of the character they found on display at Target and call it a day. It also comes down to what characters and IP are evergreen. Batman, Joker, Superman; Star Wars; some of these characters have been done and redone for the last 20 years and, even if 1/6th evolved to encompass the sheer mass of IP that Funko Pops are able to tackle, there are only so many licenses that are
that marketable when it comes to sales. I had a hate boner for anything Iron Man when it was all that was coming out from HT, but the reality is that they wouldn’t be making it if there weren’t tons of people willing to fill detolf after detolf with the House Party Protocol.
We’re also in a weird place when it comes to new media that I think is inspiring all these companies to look backward. Marvel had its first, genuine bomb with The Marvels, DC’s pretty much in a state of self-imposed exile until Superman: Legacy and The Batman-Part 2 come out; even Star Wars is slowing their roll when it comes to output. It stands to reason that the lull in new “flavor of the week” stuff leaves a void they’ll try and fill otherwise. Do I think 3 consecutive Jokers from 3 different companies in such quick succession is the right way to do that? Eh.
Do I think such overt competition is only gonna be good for consumers, though? I think we’re already seeing that it is. The silicone stuff does seem gimmicky on paper, but if they can find a way to practically apply it, and keep it from deteriorating/tearing super quick, it very well could set a new standard for higher end 1/6th stuff. I feel like sticker shock’s a natural reaction to any 1/6th scale figures over $1K, but objectivity’s also warranted.
The reality is that less than 5 years ago rooted hair like IA is producing would cost you as much as one or, sometimes, two of those figures (and even more in some cases). Kojun, himself, probably was charging 5 figures for that silicone Vincent Hannah that cameoed in the announcement video for this. These things are expensive, but let’s call a spade a spade here, Hot Toys were the only game in town and they were more than willing to lube up collector’s fine fellows with $400 Iron Men that offered nothing new (certainly no silicone or rooted hair), so, $800 or even $1K for a fully silicone, rooted figure doesn’t seem like that hard of a sell, at this point.
It’s also produced some unexpectedly pleasant results: Honō Studios, for instance. I don’t think Hot Toys would’ve ever entertained getting into comic based stuff or starting a budget line had they not been humbled by IA. I think these Artisan prototypes are showing that it’s harder than it looks to operate on the level their competitors are without significantly overhauling their current business and honestly? Seeing Spidey and Wolverine released and teased back to back, with more releases inbound, and Wolvie at under $200 feels almost like HT taking an L and shifting focus a little bit. “We might not be able to beat them at their current game, but Mondo and Sideshow? Bet.”
Okay. That’s my TED Talk.