As the rumors morph into truth regarding the shortage of DC Universe Classics Wave 9 product
delivered to online retailers, one hero steps forward to offer his insights and opinions on the matter.
-Editor's Note: The following opinions belong solely to the interviewee and do not reflect the position of CSC.
Our hero, who wishes to remain nameless, had this to say about the shortage:
"As far as I can tell, just about every specialty retailer that has ordered a significant amount of my,
er... this wave has thus far received less than 25% of their ordered quantities. Most have also been
told that the remaining quantities that remain on open purchase orders will not be filled."
When asked what he thought might be causing the shortages, Mr. X (not his real name) offered this:
"I'm not sure there is any good explanation for what is happening to the retailers and the fans of this
line. I've heard everything from poor factory scheduling to straight up stupidity, but the truth probably
lies somewhere in between the two. Heck, I've even heard rumblings that Mattel did this intentionally
in order to better establish their position on that awful Matty Collector site as the place to buy regular
DC Universe Classics releases in addition to the club exclusives in the future. It doesn't really matter
what caused the shortage. The truly troubling part is that specialty retail has consistently moved
thousands of units on each wave that has been available to them. To come up short for nearly 75%
of their representative orders is either stupid or evil."
It has occurred to us that it if Mattel actually gave a hoot about this line or the fans and retailers that
have supported this line from day one, they shoud be able to simply order up more figures and get
those open orders filled. What gives?
"Last I heard, Mattel is aggreable to doing that... Oh wait. That offer comes with some insane
stipulations. First, the minimum quantity required to get this wave back into production is, like,
twelve thousand pieces... per figure. AND, they would now be subject to the 30% cost increase
that wasn't supposed to kick in until Wave 11. Oh, yeah, almost forgot... They would
likely arrive some time between Waves 12 & 13. Maybe.
Looking at the potential impact on the future of this line, we asked Mr. X to pontificate.
"Look. A shortage like this can do nothing but harm to this line. Between the HUGE price increases,
the mass market retail store exclusives (which fans absolutely despise, for the most part), convention
exclusves, online exclusives, and the very weak lineup of the yet-to-be-announced Wave 13, it
seems like Mattel is desperate to rid itself of the responsibility of producing this line altogether
for any length of time beyond 2009."
Strong words from someone on the inside. Let's hope that this is just speculation, and that Mattel is
being proactive in dealing with this tough situation, for the sake of the line.