Last year you had to go to the Marriot hotel and line up outside at one of the ballrooms (Torrey Pines Rm). You had to show your email confirmation, ID, Comic-Con badge and the credit card you used to make the purchase. They ran out of some of the stuff that was pre-ordered, like the Stay Puft Marshmallow Man. I saw flippers walking away with bags and others having to wait for the stock to be reflled and come back. There were plenty of people behind the scenes, but only one or two helping customers picking up their items.
I've missed out on pieces I've wanted at both Hasbro and Mattel in years past. I've wasted my time in both lines, for the vouchers just to stand in the purchase line to have things sell out on me.
I guess it all depends on what you wanted and how popular it was, will let you be able to just walk up to the booth and purchase it.
