Guess my numbers were totally off...the initial shipment for Pokemon items was for
100,000,000 for the month-long promotion...and you still had angry parents and crying kids =/
https://www.eonline.com/News/Items/Pf/0,1527,5727,00.html:
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Pokémon Crowns Burger King
by Emily Farache
Dec 10, 1999, 1:30 PM PT
Talk about your happy meal.
Thanks to its hugely successful Pokémon promotion, Burger King sales are up 30 percent compared to last year.
A Burger King spokesperson says the $22-million promotion, tied to the Warner Bros. film Pokémon: The First Movie and featuring 57 collectible toys and 151 trading cards, is the company's most successful. Some of its 8,000 restaurants in the U.S. are selling 1,000 Kids Meals a day, the company reports.
In fact, sales of Kids Meals, which include the Pokémon swag, are so hot stores are running out of inventory, forcing the fast-food chain to run newspaper ads announcing when restaurants will be restocked with Pikachu playthings.
The ads came after several restaurants couldn't keep up with the demand, making for many angry parents and crying kids--a PR nightmare for Burger King. This, despite the chain ordering 100 million toys for the promotion that launched in November.
That's a marked changed from this year's other big name, big time merchandising story. A line of Phantom Menace-inspired toys was a big bomb at the Taco Bell, KFC and Pizza Hut cash registers, failing to recoup the substantial price paid for the merchandising license. Disney's deal with McDonalds has yet to prove itself with Toy Story 2 merchandise.
To help solve the chronic toy shortage, Burger King said this week that it is offering sheets of Pokémon trading cards to its restaurants that should last through December, when the promotion ends.
Additionally, to keep customers coming back, Burger King has also introduced Tuesday trading nights, where kids can come into a restaurant to trade any of their Pokémon merchandise with other kids.
"By hosting trading night dinners on Tuesdays, we're presenting another opportunity for our customers to get a particular toy or trading card they might not have gotten their hands on yet," says Richard Taylor, VP of marketing.
And, he forgot to add, sell more fries.
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