What is this company?
Here's one of the founder's (Ajay Chadhra) bio:
Starting out in the world of video gaming, Ajay went on to co-found Mega City Games, a video game mail order business. An early forerunner of the Netflix and Gamefly business models, Mega City Games was the first company of its type in the UK.
Managing the rapid growth of his start up venture, Ajay was able to hone the business development, marketing, and management skills he would carry into this next role as Co-Founder of Planet Distribution, a prominent independent distributor of console, hardware, software and gaming products. Working to help grow the value proposition of Planet Distribution for over a decade, Ajay was able to see the company to over $60 million in annual revenue before it was sold to Big Ben Interactive in 2000.
Co-Founding Ignition Entertainment, a worldwide publisher and developer of software games, with his partner in April 2002, Ajay oversaw the company's worldwide sales and distribution and also worked to secure and brand software titles for the US market and cultivate software development partners. With the help of a controlling share investment by UTV Software Communication, Ignition Entertainment expanded to include offices in the US, UK, and Japan.
Moving to Los Angeles in 2007, Ajay spearheaded Ignition Entertainment's US business development and marketing initiatives in his new role as Head of Publishing. By sourcing, developing, and successfully marketing numerous titles, Ajay solidified his understanding of targeted marketing strategy and marketing best practices. Accepting his current business development role at TVGla, a digital marketing agency, in 2010, Ajay has focused on the use of cutting edge digital technology to support both national and international advertising and marketing initiatives for corporate brands as well as entertainment properties.
And after all that, he's going to be making 1/6 and 1/4 scale figures....?
I'm sorry, that bio makes me think of...