I was just thinking... I have received every Marvel, SW and DC box so far and the best one was probably the very first one with the Hulkbuster POP. That's kind of sad.
Yeah... the Marvel boxes haven't been as good as I thought they would be. Cancelled Marvel a while back, just buying the Funko's individually for the DC box, and have kept Star Wars.
The newest Marvel Box looks atrocious. Terrible character for the Funko, when there was an obvious, more popular choice that could have been picked... I mean, why was it....
Squirrel Girl.... It should have been a DD TV Elektra or Comic Elektra.
As far as the POPs being received....
Marvel
April 2015 - Hulkbuster - Best POP, Best Box
June 2015 - Unmasked Ant-Man with Mini Ant-Man - I liked it and the Box
August 2015 - Lady Thor and Miles Morales - Could care less about everything recieved, dissapointed actually
October 2015 - Morbius - Never heard of the guy, led to Cancellation
December 2015 - No POPs, terrible box, glad I didn't order
February 2015 - Deadpool - Pretty Good, wish I ordered, but not my favorite Deadpool POP
April 2016 - Cap/Iron Man - These weren't even the best POPs of each available from Civil War... cool t-shirt, glad I didn't order
June 2016 - Terrible all around
Star Wars
November 2015 - Chrome Phasma and TIE Fighter - Great POPs, Great Box
January 2016 - FurryBacca - Great POP, Great Box
March 2016 - Snaggletooth and Ben Kenobi - Great POPs, Great Box
May 2016 - Fett and IG-88, Best Box, Best POPs
Personally for me, Star Wars has been well worth the value. Marvel... two good funkos... that's about it.
I ordered my first Marvel box this month BECAUSE of the character you mentioned! If they'd picked the character you wanted I'd have been really disappointed, but I guess everyone's different.
Anyway, it makes sense that the first box would be the best. Get people hooked, get them thinking "if I miss a box, maybe they'll have something awesome in it that I'll regret not getting!"