I bought the set at the time but really hope I didn't pay that much for it. I'd have to go back in time and slap some sense into myself since the single reissues only cost $10 at Walmart as far as I remember. I found a He-Man.org post saying the 10-pack was on sale on Penney's web site in December 2001 for $99, but I know I didn't pay that little. I remember the 5-packs with Moss Man and Prince Adam were right around $70 at TRU, so Mattel definitely was trying to squeeze some big money out of this line at times.
I guess this was around the time Hasbro was trying to get $7.99 (or was it $6.99?) for Episode I figures. Funny how 4" figure inflation has been held in check but 6" and of course 12" have skyrocketed.