Trying to look at this from Sideshow's perspective, I can understand the lower ES. The Universal Monsters are not nearly as popular as Star Wars, or even LOTR, and the SSE's are the least popular of the Monsters. And, as a collector who values rarity, the opportunity to own such a rare piece is very exciting.
However, with that said, I must say that this lottery idea is an absolutely horrible one. I would be much more willing and ready to take my chances with the usual order process. It puts the responsibility on me to be there at the right time. If I lose out, I lose out (and I
have lost out, many, many times). I'd still have my "color" version to keep me company. But with this silly lottery, I have
no control over whether I get the piece or not. It is purely up to some random event. Not good at all, Sideshow!
And don't even get me started on the abomination known as the "inclusive" process.