sallah
Super Freak
- Joined
- May 11, 2009
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Thanks for the comments, guys.
I forgot to include a factor that trumps both distribution and the ability to produce dozens of figures at one time, money.
The last DC master license that Mattel paid WB was rumored to be a multi-million dollar deal. WB wins both upfront with millions in their bank account and wins again with a percentage of every figure sold by Mattel.
NECA, again, could never produce that type of capital for a front-loaded multi-million dollar contract. I'm certain NECA's president and Randy both know this unfortunate truth. Still, they work hard and find loop-holes like the blu-ray combo or largely obscure scales like 1/4 to give us wonderful products.
Agreed... And that percentage on every figure may be what motivates them to make a move after the current deal runs through (if Mattel doesn't soar with BVS). Even if they don't pull it and send it over to another large toy company (like Playmates), that would still be a good motivation to do some restructuring on the licensing to allow more room for NECA to explore the adult market that Mattel has left behind. After all, Warner did it before when they freed up the Batman characters for DC Direct (hard to believe there was a time they couldn't touch the Bat-family...)....
Sallah