My email appeared in my inbox this morning.
I think what is throwing people off is
1) Time zone conversion
2) Currency conversion.
1) This order will go live (in theory at least) at 6pm GMT (Greenwich Mean Time) this evening. The kind of time zone converter as shown earlier will answer what the time will be in your local zone...it is usually shown as + or - the number of hours from GMT.
2) Currency conversion is mroe tricky as the rate of exchange is always shifting. At this exact moment you get $1.5847 (US) to each single GB pound.
At that rate a figure at £169.99 (retail for the Reg version) converts to $269.33 US$
And so then, a figure at £189.99 (retail for the Sig version) converts to $301.06 US$