No, they aren't doing it to piss anyone off but rather to maintain their market share. If they don't make a 1:4 figure , it means EB is pretty much dominating the 1:4 market. Now there are also NECA and Play Imaginative getting into the 1:4 game but they aren't trying to do mix media figures like EB or HT. Still it's always good to know that there's a more affordable alternative out there.