Their teases are very odd. Sometimes you never hear anything again, or months later the figure will pop up for preorder. They would deter competition if they announced the product right then and there like when the Loki show ended or shortly thereafter. Except it was months later.Whatever happened to their supposed classic Loki? Did they back out of that? I've read here that HT has used the tactic of teasing a product but never releasing said product to deter the competition.
One thing you have to keep in mind that their Summer Conventions were about to happen and they actually own the license, unlike the 3rd parties who are actually doing it illegally.