That is back when they actually invested in what they produced. If they continued that level of quality all along, we would have some absolutely incredible figures now.
Exactly right, JRA. Either someone performed some really bad financial modeling, or someone got greedy (or both) at Star Ace. If they had been willing/able to retain sculptors like KA Kim, who did Hermione above, this collection could have been mind blowing. Now, it could scarcely be more obvious that they are cutting their losses and coasting on this license while it lasts with some figures barely beating Barbie quality (with a rare exception here and there).
[Here?s My Theory]
My guess is that when the line started, there were more folks in the customer base who were impressed by what they saw in the early releases than there were actual BUYERS for those early pieces. I admit to being one of those folks.
I loved the kids, but it was clear that theY were producing these figures along chronological lines according to the order of the film releases. I think an AWFUL lot of people were either exclusively, or at least mainly, interested in the older versions of the characters. So by and large we waited.
I think a lot of us out-waited Star Ace?s financial projection. They were likely top heavy under the weight of the cost of acquiring the exclusive license and were counting on heavy sales of the first (or second at the latest) wave of releases. When that didn?t pan out, the money dried up and they had to start producing their figures on a shoestring budget no longer able to attract top sculpting talent.
So the later figures (ironically the ones everyone was waiting on and would have produced the kinds of sales they needed) suffered from painful mediocrity at best, and downright awfulness at worst (I?m talking to you, Teen ?Hermoine? [sic])...
After that, it?s pretty much been a spiral downward.
What might have been...
That said, I?m still here if the stumble on some good ones! Still want a great set of Deathly Hallows Big Three, and Minerva, and a few others.
Shall see.