I would really like to know what the aggressive marketing was. Was it at SDCC? It was available for PO on their website less than 2 months! When I went to order one it was already gone.
It was at a show or two, which I don't remember. They pumped out to their normal news channels and highlighted it on their facebook, instagram, newsletter and showed a bunch of in progress pictures so it basically got the regular treatment + a little extra. It's not like they're gonna have commercials for it
And it wasn't up for PO because they couldn't take orders anymore. If it was something that was selling well then sure they could have left it up, but as you can tell from the numbers sales were slow and from what it looks like guaranteed that they were basically non-existent after PO. Normally this would have been instant cancellation but Jerry seemed to want this one to go through despite the fact that they would be taking a loss on it, so he closed the ES (producing even more would have been even more loss, and it clearly wasn't selling, I mean ffs 50) and took it to the factories.
Now you might say "oh why now? it's been so long". That's probably because it probably hasn't been in production yet, basically time came around or at least close for the factory to start producing these and then they looked at the order and said "**** this, there's no money in it" and moved onto the next more profitable one. Now you might ask well why is it so long for production to start? Because they basically have to get in line.
Now in an ideal world they could get in line early before they put it up for PO and then the time to production after PO would be instant and we'd get our **** quick. However the big draw back is that you're on the hook for getting them produced, so when PO comes and it does great you're golden cause you've sold through the ES, or at least most of it. But you have to be confident you're gonna sell your ****, like the Sony guys are doing with their statues.
If Jerry had gone ahead and ordered the 350 early he could quite easily be out 150 grand, and while PCS might be big enough to take that hit and still survive it would at the very least be a big part of their operating budget. It would likely bankrupt a company like ARH, cause these guys that take money ahead of time essentially go from statue to statue in terms of budget.
Long story short, Jerry tried to get this one through but even me, not exactly being master expert of this industry, and a lot of others guessed that this was doomed to fail due to the fact that there was no interest. v0v